Final Reflection

Hello Followers,

Today is a sad day! This will be my last post about Marketing.

I want to wrap up my blogs with some recap on what was learned and how to apply these concepts to the real world.

I am going to focus on 5 main concepts in this final blog.

1. Practice Simulation
2. Marketing Blogs
3. Ted Talks / Ads
4. Teaching moments in class
5. Monday morning quizzes

First off:

Practice Simulation. This assignment was one of the better learning activities I have done in school. Applying the concepts learned in this project to the real world will help me to succeed extremely. It is not often that you get a trial and error practice like this with a product in order to figure out what works and what does not. This learning experience with this project helped bring my awareness outside of the class, to a bigger picture of the real world and what it is like to succeed and fail with designing and positioning a new product on a market. The course had all sorts of connections to what was going on in the game which was also a very helpful tool to use. There was not one moment when I felt lost in the game and not knowing what to do because of the lessons/ chapters gone over in class. Also, when we needed to make a commercial for this project, I became more aware of technology and how to do such things so if in the real world I was ever in charge of something like this, I would know what I was doing.

Second:

This blog! Well, not only can I use this blog on my resume, I can send it out to companies for jobs that I am applying to if I am looking to be their marketing manager. This blog was a great tool to practice marketing and designing, in your own personal way. It shows a creative side to me that I am unable to put on a resume which is why it is an extremely important assignment to have in a marketing class.

Third:

Ted talks! Oh don't we all just love to present! Learning to present to a class for a certain amount of time with no notes is an extremely difficult thing to do, but what do you think you have to do when you get to the real world? This lesson learned was extremely useful, and might have been the most useful thing a class could offer! Presenting in front of the class and dressing up nicely really helped prepare me for future events like this. Television Ads were another form or presenting in class which was another great lesson learned! The concepts it taught me while speaking to my classmates were incredible. Having to present more than one Ad, gave me practice to get better and better at public speaking. It was also a great thing to do because it showed a more creative side to people and humorous side to see what everyone picked.

Fourth:

Teachable moments were an extremely important concept in this marketing class. Sometimes you cannot just teach black and white out of a textbook and that is surely not what we did in this class! There were great teachable moments that had to do with marketing news of the week and more. These interesting facts and videos that Professor Nelson shared with the class were concepts that I will carry with me for the rest of my career because they were actually real life examples.

Fifth:

Last but not least. A lesson learned in this class was to come prepared! Especially every monday for our chapter quiz! This prepared us for the week and the topics we would be covering which helped us participate more in the conversations so that we would learn more. Having these quizzes did not only help us prepare for class but it made us gain knowledge to help during the simulation, or even just in our every day lives. Learning about pricing for example made it easier to understand why certain things were priced the way they were while shopping. These quizzes filled us up with unforgettable knowledge each week!

OVERALL: 
This was an extremely enjoyable class and it is hard to see it end! It's just like the product life cycle, were coming up on the decline stage unfortunately.

Well, I hope that this blog was helpful and I hope you all learned as many lessons as I did!

Farewell for now,
Natalia.


Works Cited for entire Blog:

Kerin, Roger A., and Steven William Hartley. Marketing. 11th ed. New York, NY: McGraw-Hill/Irwin, 2013. Print.

Simulation

Hi followers! 

       I hope everyone is doing well today. 

I want to talk about an assignment that my marketing class has been doing all year. It is called practice marketing.  Practice marketing is a group project where we are placed with at least 3 other team members and have to design a backpack! This assignment has different decisions that we need to make every week about our backpack, whether it is changing the design, the positioning, the price, and well to simplify it up, the 4 Ps. You should all know what the 4 Ps are because I explained them to you in one of my first posts! 

My team is called: 

BADA-BING BADA-BOOM BACKPACKS 

We thought of our name on our first team meeting and it just popped into our heads! So far we are not doing too hot with our sales but its a work in progress. We are hoping to succeed more by the last turn we have to edit our backpack and marketing. 

I really enjoy this assignment because we get to design a product and see how it would succeed (if it does) in the real world! This whole assignment is done online on a website that each team has access to. 

It is interesting that we are able to see what our other competition is doing and what we need to do to keep up with them. 

Another exciting thing we had to do was make a commercial for our backpack. My team and I went to Walmart and filmed us as a team trying to promote our backpack! After we filmed we edited our commercial and then presented it in front of the class! 

I have to admit that every other team had a way better commercial than my team, but we tried very hard and had limited props! 

Overall, I really enjoy this simulation project and I am looking forward to seeing how we end up doing in the race to have the most successful backpack!

Have a good night,

Natalia!