I hope everyone is doing well today.
I want to talk about an assignment that my marketing class has been doing all year. It is called practice marketing. Practice marketing is a group project where we are placed with at least 3 other team members and have to design a backpack! This assignment has different decisions that we need to make every week about our backpack, whether it is changing the design, the positioning, the price, and well to simplify it up, the 4 Ps. You should all know what the 4 Ps are because I explained them to you in one of my first posts!
My team is called:
BADA-BING BADA-BOOM BACKPACKS
We thought of our name on our first team meeting and it just popped into our heads! So far we are not doing too hot with our sales but its a work in progress. We are hoping to succeed more by the last turn we have to edit our backpack and marketing.
I really enjoy this assignment because we get to design a product and see how it would succeed (if it does) in the real world! This whole assignment is done online on a website that each team has access to.
It is interesting that we are able to see what our other competition is doing and what we need to do to keep up with them.
Another exciting thing we had to do was make a commercial for our backpack. My team and I went to Walmart and filmed us as a team trying to promote our backpack! After we filmed we edited our commercial and then presented it in front of the class!
I have to admit that every other team had a way better commercial than my team, but we tried very hard and had limited props!
Overall, I really enjoy this simulation project and I am looking forward to seeing how we end up doing in the race to have the most successful backpack!
Have a good night,
Natalia!
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