How many of you have heard of AMA, American Marketing Association? Well for those of you who haven't, it's your lucky day because I am going to tell you about it! 
American Marketing Association is one of the largest marketing associations in the world according to their website. State below is their mission:
"The American Marketing Association is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.
Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe."
The AMA has 6 ethical values
- 1. Honesty 2. Responsibility 3. Fairness 4. Respect 5. Transparency 6. Citizenship
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
(Approved July 2013)
This website has been very informational and helpful with getting a better understanding about marketing! They have great things to offer and many articles about marketing that are awesome to read!
I highly suggest you all go check out the website and let me know what you think!!
https://www.ama.org
Have a great night!
Natalia
About AMA." About. N.p., n.d. Web. 30 Nov. 2014.
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